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The connection between football and esports is gaining momentum! During the Champions League match day between AC Sparta Prague and Bayer Leverkusen, we joined forces with the German club’s esports team to showcase how rivalry on the field can be mirrored in the virtual world.

The highlight of this season is behind us, and it's time for a recap. Thousands of gaming and esports fans visited our biggest booth in history over the weekend. The booth offered a rich program, including meet-and-greets with ENTERPRISE personalities, competitions with prizes, free play sessions, and product sampling from our partner, Gillette. Seron, from the Sparta eSports - ENTERPRISE team, proved in front of the packed EA FC25 stand that he currently has no competition on the domestic scene. With incredibly dominant performances, he claimed the title!

At this year's Czech Championship, we will offer the largest fan zone in history, with a full weekend program, and both our sections will be competing for the title! Our Counter-Strike lineup has fought its way through the year-long qualifiers to rank among the top six teams on the domestic scene. They’ll be competing on the main stage for the championship title in a tournament with a prize pool of 1.5 million CZK, playing in front of sold-out stands. Virtual football players Seron and Emerickson, representing Sparta eSports - ENTERPRISE, will battle it out in the top eight of EA FC25 players on the secondary stage, which will be visible from our booth.

The second edition of our community open-air event, called HANGOUT, is successfully behind us. Over 300 visitors enjoyed a full day of activities, including a 3v3 football tournament. Our EAFC streamer TheJohny defended his title from last year, this time with a new team, FOTBALOVEY. The players of the winning team took home tickets to a home game of ACS, a supply of energy drinks from Red Bull, and, of course, ENTERPRISE merchandise.

The new fan shop at Václav Havel Airport in Prague, covering a total area of 274 square meters, has become one of the largest sports club fan shops in the Czech Republic, and we have our own gaming zone there! Visitors to the fan shop will be able to enjoy 3 PlayStation gaming stations equipped with the game EA FC24, where up to six players can play simultaneously. The new store is located in Terminal 2, in Zone D. Therefore, travelers will need to go through security screening before boarding their flight, or they can visit the store upon arrival in Prague before leaving the secured area.

The biggest tournament of the year, with a breathtaking prize pool of $1,000,000 and immense prestige, is almost upon us. In less than two weeks, Seron will travel to Berlin, where on Wednesday, July 10, he will compete in the Play-In phase, from which he can advance to the main part of the tournament - among the top 32 players in the world. Seron secured his spot in the Play-In phase by participating in the eChampions League in London, where he gained very valuable experience.

Seron became the very first Czech to advance to the group stage of an official tournament organized by EA Sports, where he showed that he could play evenly against the world's best players. However, his performances in the tournament's group stage were not enough to secure a spot in the playoffs, so he bids farewell to this season. A total of 41 players from 34 European clubs were drawn into 8 basic groups. Seron played in a five-player group H, where three players advanced to the playoffs.

A historic milestone in Czech esports and also for our club is knocking on the door. Seron will be the first Czech player to compete in the group stage of the prestigious eChampions League in London this weekend. In a tournament with a staggering prize pool of 6.5 million CZK, the narrow world elite will be represented by 41 players from 21 different countries, emerging from the national leagues of European countries following the example of our e:LIGA.

This weekend, the legendary Comic-Con was traditionally held at Prague's O2 Universum, and the ENTERPRISE footprint was clearly visible! Our Valorant section defended last year's championship and is taking home gold medals and a check for 30,000 CZK from the esports tournament. Together with our partner Gillette, we set up a booth in the video game hall for fans and all other festival visitors, offering a rich, weekend-long program. The biggest attraction was the EA FC24 challenge for prizes, where the public could play against professional players from Sparta eSports - ENTERPRISE, including TheJohny and Caster. Thanks to everyone who cheered in the tournament or stopped by our booth!