The connection between football and esports is gaining momentum! During the Champions League match day between AC Sparta Prague and Bayer Leverkusen, we joined forces with the German club’s esports team to showcase how rivalry on the field can be mirrored in the virtual world.

The highlight of this season is behind us, and it's time for a recap. Thousands of gaming and esports fans visited our biggest booth in history over the weekend. The booth offered a rich program, including meet-and-greets with ENTERPRISE personalities, competitions with prizes, free play sessions, and product sampling from our partner, Gillette. Seron, from the Sparta eSports - ENTERPRISE team, proved in front of the packed EA FC25 stand that he currently has no competition on the domestic scene. With incredibly dominant performances, he claimed the title!

At this year's Czech Championship, we will offer the largest fan zone in history, with a full weekend program, and both our sections will be competing for the title! Our Counter-Strike lineup has fought its way through the year-long qualifiers to rank among the top six teams on the domestic scene. They’ll be competing on the main stage for the championship title in a tournament with a prize pool of 1.5 million CZK, playing in front of sold-out stands. Virtual football players Seron and Emerickson, representing Sparta eSports - ENTERPRISE, will battle it out in the top eight of EA FC25 players on the secondary stage, which will be visible from our booth.